You would think, right? I’m sure they’ve looked at this because I agree it seems like a no brainer. My best guess is it’s mutually beneficial to package deal with the cable and stream services for the reason that many people that don’t care about sports are paying for them anyway through being packaged.
And I’d imagine if they branched out on their own, there’s concern they’d get cut from the services regular lineup and become an add on so the services could remain competitively priced to keep people like me from canceling, meaning their forced buyer market would shrink. And truthfully, even I probably cancel after football season, whereas now I’m paying for it all year round. But that’s just my two cents.