It’s $8-10 million more dollars per year. At a time that you’re in the process of having to generate $20 million more in revenue per year.
Danny White is the decision-maker, but his senior staff has been involved in the process, particularly his associate ADs in charge of external operations and branding.
He has heard feedback from his coaches, and the pros and cons for them, campus stakeholders who have been very happy with the Nike relationship, and a couple of prominent boosters that own or have stakes in major retailers. He has also consulted with the Vol Shop, who holds the on campus and in venue merchandise contract, and Fanatics, that handles the e-commerce contract.
It is all part of it, but if the difference between Nike and Adidas remains in the $8 million per year range, there’s no way they aren’t switching to Adidas. As much as we all may prefer Nike, it would be malpractice for him to turn down that kind of money in an apparel contract.