jave36
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- Nov 29, 2011
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Eh. There are many, many better ways to drive the brand than cringey call in shows. If anything, I'm guessing the marketing people in the AD were saying it was bad for the brand and it needed to go. If they don't replace it with anything ever, I agree, that's a miss; but that show wasn't doing much of anything good for the brand. Access to the coaches is always good, but there are so many better ways to do it than that horrible show.Alienating loyal fans, whether you think they're "cringey" or not, is never a good idea.
The show lasted only about an hour and gave access to 100+ live fans and at least several thousand over the radio. Each one of those fans talked about the show/interaction with a few of their friends. That's at least 15-20k fans talking about the Vols every week as the result of a 1 hour show. That type of interaction helps drive the brand at the small market level and helps fuel interest in the program with the locals.