Yeah honestly I think that's been the plan.
This is purely speculation by me, so take it with a grain of salt.
- When White got hired I think the powers that be told him they needed a specific coach and they'd pay $ to get them. But I think that type of coach was a foundation/long haul type coach not a flashy big name and they wanted someone that hadn't had previous NCAA troubles.
- Once Heupel was hired I'm sure White & powers that be were upfront and honest with him. That the upgrades and renovation projects were a priority over NIL/Recruiting budget in his first few years and that some self imposed penalties would also be on the table.
Again I'm of the mindset that I'd rather rip the band-aid off all at once. Year 1-3 we weren't going to suddenly be winning 10 games and making trips to Atlanta, cause the only way to fast track that is to do the very thing we fired with cause Pruitt for. So if we didn't want to walk that path it's better to miss on flashy recruits/transfers and get all the penalties and renovations behind us before they gear up to really embrace the NIL and recruiting in this new era.