In*American politics, theSouthern strategy*refers to aRepublican Party*strategy of gaining political support for certain candidates in theSouthern United States*by appealing to*racism against African Americans.[1][2][3]
The mid-1960s saw the*African-American Civil Rights Movement, a push for*desegregation, and thebipartisan*passage of the*Civil Rights Act of 1964*and*Voting Rights Act of 1965, after which more than 90 percent of black voters registered with the Democratic Party following their decades-longdisenfranchisement*by southern states. During this period of social upheaval, Republican Presidential candidate*Richard Nixon*worked to attract southern white conservative voters to his candidacy and the Republican Party,*[4]*and Senator*Barry Goldwater*won the five formerly Confederate states of the*Deep South*(Alabama,*Georgia,Louisiana,*Mississippi, and*South Carolina) in the 1964 presidential election. In the*1968 presidential campaign, Nixon won Florida, South Carolina, North Carolina, Virginia, and Tennessee, all former Confederate states, contributing to the*electoral realignment*of white voters in some Southern states to the Republican Party.
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