You're wrong. A bowl game is a very big deal, especially for teams that are struggling. Bowl games build confidence, gives extra practices, experience and a goal to set for the end of the season.
If bowl games aren't a big deal then why is it such a big deal for us? I mean you hear oh Butch has to get us to a bowl. Why? Because it means something.
Also if they don't mean anything then what's the use of playing? I mean is every team just playing for 5-7? Is that the goal? Bowl games also have small implications on recruiting. It can show recruits the direction your program is heading in.
Why did people make a big deal about Franklin taking Vandy to a bowl game in consecutive years? Why do we mention Mullen's bowl games at MSU as part of his success? Because bowl games are a measuring stick of how good a team is. If not, then how do you judge success. I honestly cannot believe you're this obtuse.
Is it important for CBJ to make a bowl game? If so, why? If not, why not?
Also since bowl games don't matter, what should be the goal for a coach?