Jim Ross: General Manager? JR makes it clear he's not interested in being a regular General Manager, noting that the gimmick has run its course and it's not worth the travel required. "I am not interested in traveling to Raw each week and becoming a character," Ross said. "The GM role feels tired to me and I don't want to attempt to resurrect a broken down horse. I personally think that, by and large, the GM biz/role has started to run its course. I'm talking full time or Guest General Managers, especially guest GM's who have not the first clue about the product and engage others in lame skits featuring poor acting."