Let's back up for a minute, because this is where the divergence begins. You and the CEO would agree with now that United was "legally" allowed to remove this guy from the plane. But, this is the problem. Just because it was "legal", that doesn't necessarily mean that it was the "right" or "just" decision.
The CEO is seeing the distinction between the two right now.
Yeah....this incident is getting more FUBAR'd by the day.
Flight was overbooked....needed volunteers and got none, so the "computer" randomly selected a few.
But wait, it wasn't overbooked...United needed to move staff to another airport, so took the liberty of ejecting paying customers. Probably should have done it in the terminal instead of on the plane.
Dude probably should have listened and gotten off....but now it appears he was traveling w/ someone, which should have exempted him from being "randomly picked".
CEO isn't really seeing the distinction...his emails were evidently hacked and show his praise to the guys who forcibly removed the guy...now he's backpeddling...but all in the name of PR.
Nevertheless, I'm a little conflicted on this one. Unless he was unruly, they shouldn't have manhandled him...but, at the same time...if you're told to leave the plane....maybe you should. As pissed as you are and deal with it in a different way. Discretion is the better part of valor in this case.
Too many folks think they have the right to physically resist authority and authority be damned. You're probably going to lose the initial battle, and may the ensuing ones depending on the entire story. Dude's probably in for a huge payday though...and if all the stories going around line up...he may just deserve it.