GROK:
Is This Accurate?
Early Data Supports a Record-Breaking Black Friday
Hassett's optimistic assessment aligns with preliminary sales figures released on November 29-30, 2025, from major analytics firms. Black Friday 2025 (November 28) indeed set multiple records, particularly in online sales, though total spending growth was tempered by inflation and tariff-related price hikes on imports. Consumers bought fewer items overall (down 2% from 2024 per Salesforce) but spent more per transaction, reflecting a "K-shaped" recovery where higher-income shoppers drove luxury and electronics purchases.
Here's a breakdown of key data:
| Metric | 2025 Sales | YoY Change | Source |
|---|
| Online Sales (U.S.) | $11.8 billion | +9.1% | Adobe Analytics |
| In-Store Sales (U.S.) | ~$6.2 billion (estimated) | +1.7% to +4% | Mastercard SpendingPulse / Salesforce |
| Total Black Friday Sales (U.S.) | $18 billion | +3% to +4.1% | Salesforce / Mastercard |
| Thanksgiving Day Online (U.S.) | $6.4 billion | +5.3% | Adobe Analytics |
| Global Online Sales | $79 billion | N/A | Salesforce |
| Shopify Merchants (Global) | $6.2 billion | Record high | Shopify |
- Online Dominance: Mobile devices drove over 50% of online purchases, with peak spending hitting $12.5 million per minute between 10 a.m. and 2 p.m. local time. AI-powered tools (e.g., chatbots for price comparisons) boosted U.S. online traffic by 805% YoY, adding $3 billion in sales.
- Top Categories: Electronics (e.g., Nintendo Switch, PlayStation 5, Apple AirPods), toys (LEGO, Pokemon cards), apparel, and appliances led gains. Apparel saw +6.1% online and +5.4% in-store.
- Broader Context: The National Retail Federation (NRF) projects total holiday spending (November-December) at a record $1 trillion, up from $976 billion in 2024—a 3.7-4.2% increase. "Buy Now, Pay Later" options contributed $686 million online, up 8.8% YoY. However, critics note that nominal growth masks real-term erosion from ~1.4% grocery inflation and tariffs.
Economic Implications
This "blockbuster" performance signals resilience amid challenges like a weeks-long government shutdown (costing billions in lost activity) and tariff pressures. Hassett argued on CBS' Face the Nation that real incomes rose ~$1,200 this year due to wage gains outpacing inflation, enabling the spending surge. Early forecasts for Cyber Monday (December 1) predict $14.2 billion in online sales—potentially topping Black Friday.
While not every metric shattered records (in-store growth lagged online), the overall weekend exceeded expectations, validating Hassett's claim as a strong start to the holiday season. Full Commerce Department data won't be available until mid-December, but retailers like Walmart and Target reported "strong" early traffic.