Since the summer of 2014, NBA owners have been lobbying the league's front office to step in with regard to the direction of the Philadelphia 76ers, sources told ESPN.com on Monday night. It was that effort that helped lead to the hiring of Jerry Colangelo to a senior position earlier Monday, the sources said.
NBA commissioner Adam Silver was instrumental in forming the partnership between Colangelo and 76ers owner Joshua Harris, according to the sources.
Philadelphia's addition of Colangelo was received as positive news in league ownership circles, where Colangelo is respected as a former owner of the Phoenix Suns.
Owners routinely complained about the economic drag the 76ers were inflicting on the league as the revenues of one of the largest-market teams -- a franchise expected to contribute more robustly to league revenue-sharing -- sagged. For many teams, games featuring the starless and woeful 76ers as the visiting team have been the lowest-attended of the season, sources said.
Last year, the 76ers fought a proposal against reforming the NBA lottery rules because it would've disrupted their rebuilding plan, which is a transparent attempt to gain the highest draft picks possible by maximizing lottery odds over several seasons while developing young players.
This set the stage for other teams to challenge the 76ers' strategy as they haggled over the rule changes, sources said. Ultimately, lottery reform was voted down and tabled until at least 2017.