When these big teams ( and maybe smaller ones ) start losing sponsors over this, they'll have to rethink what they're doing. You can stick a fork in Mikey, he's done. Probably lose both major sponsors and I seriously doubt he's on tv as analyst in the future. Sponsors want their names in the news but not because of a cheating scandal. Now Pennzoil is going to be on the front page of the sports section.
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My guess is that there is about a 90% chance Gordon goes into the chase, either replacing Logano or as a 13th driver.