Entertainment unfortunately costs money. It’s a privilege and not a right. People can watch at home if the can’t swing $5. I can’t even fathom someone complaining about $5 for admission.
I recognize there’s a cost, but what has changed in the AD to necessitate the revenue that wasn’t previously required? Can we get some transparency around that?
Additionally, it’s not an all or nothing approach. For example, kids could get in free or charitable orgs can be allotted tickets that went unsold. We have athletes at our university currently (ZZ) who hopped subway turnstiles just to stand outside Madison Square Garden and dream of playing there. So yes-trivial dollar amounts to some of us aren’t that disposable to others. I think solutions exist to accommodate. From the stmts of people on this thread, about 20k tickets went unused. I very much doubt the spring game ticket revenue was a make or break financial event for the athletic revenues this year.