Sure, but is it sustainable?
I will make the point I made elsewhere here on this.
When NFL teams pay players its with the expectation that the investment will return money to the team. As far as I know, they are all profitable. So, there is a return for the investment of paying the players.
When a college NIL collective forks out say, $20 million a year, those putting up that money get what? A cozy seat in the stadium? A dinner with the players? They don't get money back.
And then those players they paid to come there leave, where the next deal is better.
Flash forward ten years of that with no playoff appearance at a UF or a UT. Or an FSU, or a Georgia Tech, or UCLA....
The guys putting up the money, with no return, will grow tired of that real quick.