Sources: UT Athletics Mulling New Apparel Deal With Adidas

Going from Nike to adidas will undoubtedly hurt recruiting. Nike, for the most part, offers far superior and a better variety of gear. Nike cotton t shirts are awful. They have a variety of nice hats but many of the betters ones are the hot ass wool type material. Other than that everything is unquestionably better.
The Canes just picked up the top recruit in the country. They and the Aggies are recruiting better than us for 2026. This brand stuff doesn’t matter to recruits as much as you think it does.
 
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I can say that every pair of Nike shoes did not hold up well if you actually use them for sports. I think Americans get WAY to invested in brand names, I know a guy who's mother sewed jeans for Levis and they were done with speed as the main concern. If the material is good (shoes, pants, shirts etc) they will hold up as well as the brand names. But it seems to be more important these days to follow the crowd and be like everyone else. Always good to crack jokes at someone wearing an off brand even if it holds up just as well for half the price. I worked for a Orthotic and Prosthetic company for 17 years and heard from day one the best made shoes to adapt to bracing was New Balance, they were far higher quality materials. Everybody is different and puts different stresses on shoes but for the biggest part I do believe the Brand Name stuff is more for higher dollar than better quality. JMO
 
Adults vs. teenagers
I’ve enjoyed how this has somehow become about the Volnation weekend warriors and because they run half marathons in Hokas or something it should correlate to the guys and girls playing sports for the university.

Live look at University of Tennessee athletes reading some of these takes:
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Sources: UT Athletics Mulling New Apparel Deal With Adidas — FOX SPORTS KNOXVILLE

Sources have indicated to Fanrun Sports that the likelihood of Tennessee Athletics moving its apparel rights from Nike to Adidas is “high.”

The University of Tennessee and Adidas have already met about a potential reunion, according to people familiar with the situation.

Adidas feels good about how the meetings went. They are going hard after Tennessee and landing the deal is currently their top priority.

It is accurate to say at this point that Adidas has presented an offer. The company was UT’s apparel partner pre-2015 when the school agreed to a deal with Nike.

The Adidas deal isn’t done yet, though, as Nike still has a card to play known as “first right of refusal.”


I know most won't like this but I'm for it. I'm a big guy and I always preferred the fit of Adidas T Shirts and Long Sleeves
I had no issues with Adidas. Better than Nike.
 
I can say that every pair of Nike shoes did not hold up well if you actually use them for sports. I think Americans get WAY to invested in brand names, I know a guy who's mother sewed jeans for Levis and they were done with speed as the main concern. If the material is good (shoes, pants, shirts etc) they will hold up as well as the brand names. But it seems to be more important these days to follow the crowd and be like everyone else. Always good to crack jokes at someone wearing an off brand even if it holds up just as well for half the price. I worked for a Orthotic and Prosthetic company for 17 years and heard from day one the best made shoes to adapt to bracing was New Balance, they were far higher quality materials. Everybody is different and puts different stresses on shoes but for the biggest part I do believe the Brand Name stuff is more for higher dollar than better quality. JMO
So true. Nike's quality is bad. Cheap crap.
 
I can say that every pair of Nike shoes did not hold up well if you actually use them for sports. I think Americans get WAY to invested in brand names, I know a guy who's mother sewed jeans for Levis and they were done with speed as the main concern. If the material is good (shoes, pants, shirts etc) they will hold up as well as the brand names. But it seems to be more important these days to follow the crowd and be like everyone else. Always good to crack jokes at someone wearing an off brand even if it holds up just as well for half the price. I worked for a Orthotic and Prosthetic company for 17 years and heard from day one the best made shoes to adapt to bracing was New Balance, they were far higher quality materials. Everybody is different and puts different stresses on shoes but for the biggest part I do believe the Brand Name stuff is more for higher dollar than better quality. JMO

Tire manufacturers don’t just design race tires to last. They design them to grip, too. Rubber can be hardened to the point that it won’t wear, but then it is also loses traction. I think it’s important to understand that people use shoes differently and pro athletes need different shoes than fitness enthusiasts. Now that they’re sponsored and getting paid, the players should make sure to replace worn equipment often.
 
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I watched Manning wear it. I watched UT win the national championship in it. I'm not going to tell 27 he was less of a man because of a logo on his jersey
I agree with what you’re saying, but 18 year olds may see if differently.
 
I think Under Armour has basically invested in 1 school. They don’t have the $ to compete bc they’ve gone all in on Notre Dame and I don’t know what kind of a deal they give Maryland .
I would think Maryland got an outstanding deal from UA considering the brand was founded by a couple of Maryland grads.
 
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You’d think with Auburn switching to Nike, Under Armor would be trying to find another SEC team to sign.

Wall Street pummeled UA for their lucrative college sports deals...I think UCLA specifically was the trigger point. They had legal settlements with UCLA and Cal to break the contract. They bought out the Cincinnati agreement as well. They did just re-up with Northwestern but I doubt there are significant dollars attached to that.

It will be interesting to see what happens with Notre Dame, Wisconsin, Utah and S Carolina when its time for them to re-up.

At best I would expect them to maintain their current portfolio. New deals highly unlikely.
 
Wall Street pummeled UA for their lucrative college sports deals...I think UCLA specifically was the trigger point. They had legal settlements with UCLA and Cal to break the contract. They bought out the Cincinnati agreement as well. They did just re-up with Northwestern but I doubt there are significant dollars attached to that.

It will be interesting to see what happens with Notre Dame, Wisconsin, Utah and S Carolina when its time for them to re-up.

At best I would expect them to maintain their current portfolio. New deals highly unlikely.
The idea that under Armour had with their college sports properties was they would use strategically placed schools to help them launch and expand their brand across the country with retail stores, major events, overall community activation, like Nike did in certain places in the 90s. Their investors went along with that strategy and it was working to a certain extent, but they got cold feet when they got virtually no return in the early years of the UCLA deal.

They won the bid for the Major League baseball on-field contract in 2018 or 2019, and had an agreement with Fanatics to manufacture the uniforms and retail gear, as Nike does now. Investors were spooked by a disappointing financial report and they ended up nearly filing for bankruptcy, shedding most of their college sports contracts along the way. The very small portfolio you see them have now represents brands that they see a return on investment from. They bought out the rest. They sold the MLB contract to Nike, without ever seeing it go in effect.
 
The idea that under Armour had with their college sports properties was they would use strategically placed schools to help them launch and expand their brand across the country with retail stores, major events, overall community activation, like Nike did in certain places in the 90s. Their investors went along with that strategy and it was working to a certain extent, but they got cold feet when they got virtually no return in the early years of the UCLA deal.

They won the bid for the Major League baseball on-field contract in 2018 or 2019, and had an agreement with Fanatics to manufacture the uniforms and retail gear, as Nike does now. Investors were spooked by a disappointing financial report and they ended up nearly filing for bankruptcy, shedding most of their college sports contracts along the way. The very small portfolio you see them have now represents brands that they see a return on investment from. They bought out the rest. They sold the MLB contract to Nike, without ever seeing it go in effect.

Wisconsin, Notre Dame, and Northwestern is an interesting Chicagoland niche. Although I do recognize Notre Dame has appeal well beyond that area.

I get UCLA but truthfully nothing collegiately is that strong to be a brand building in California except USC football.

Good add in on the baseball nugget. They had a lot of irons in the fire at that time.
 
Just bring back the white goal post pads. You people want to talk about the wrong shade of orange....holy hell! Those are atrocious and UT hasn't won S#!t since they were changed to orange.

Goal post pads > uniforms! LOL!
 
Wisconsin, Notre Dame, and Northwestern is an interesting Chicagoland niche. Although I do recognize Notre Dame has appeal well beyond that area.

I get UCLA but truthfully nothing collegiately is that strong to be a brand building in California except USC football.

Good add in on the baseball nugget. They had a lot of irons in the fire at that time.
The person I know that was at Under Armour at the time said they had a number for UCLA that they thought would be responsible to help them set up a West Coast base, but then they got into a bidding war with Adidas and their CEO let pride take over. I don’t know if that’s what really happened or that was just his impression of it, but that’s what I’ve heard. The UCLA deal was never going to be sustainable.
 
Honestly I’m fine with it either way. Personally, I’ve never been able to wear Nike shoes. I’ve never found a pair that fit right
Same here. I’ve always wondered if they custom fit for players because most of the people I know find Nike shoes to be too narrow. Personally, I mostly wear New Balance, Altra, and Merrell shoes. I don’t like the cut of a lot of the Nike apparel I’ve tried on. It’s under sized and is tapered in a way that doesn’t fit me well. I find Under Armor clothing to fit me well and is really comfortable. As for the uniform debate, I don’t have a strong opinion either way.
 
Nothing about those uniforms inspires joy. They should change every intro song to Sarah McLachlan’s animal cruelty theme so that someone might donate for better apparel.
 
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