Yeah the “me” power is shifting from the coaches who make millions to the players who are the product on the field. I’m personally all for it. Adapt or die. This is a billion dollar industry.
A lot of this could’ve been avoided if the coaches/schools would’ve lobbied the NCAA harder over the years for programs that would be in the interest of the players. But they liked having all the power. Made their jobs easier. If they would’ve partnered with players for changes and worked with them then they likely could’ve avoided this being the Wild Wild West. Could’ve had a contract in place with agreed upon parameters for this whole thing.
Players had been complaining for a long time. It wasn’t a new phenomenon. But they were shrugged off.
Now instead the coaches/schools got smacked upside the head with reality.
The end user is getting smacked upside the head, too. Schools aren't just absorbing those costs; they're passing some of them along to fans. And asking donors for more and more and more.
Not disagreeing about the lack of parity... but what happens when fans and donors start complaining?