It's what they did leading up to the first election, and it backfired. All the polls assured everyone that Kamala was going to trounce him. It was likely that Trump supporters just weren't discussing their Trump support, and decided to let their votes do the talking.
Now that so many people have been red pilled about the Dems and their Pravda media, it's even worse of a backfire. The Derms' only real platform seems to be championing things only their massively minority fringe agrees with, and attacking anything that Trump does like in the first election. The problem is that in so doing, all trump really needs to do is normal, rational, popular things, and watch the Dems make asses of themselves.
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"No more kings!"
"Muh Trump! I can't believe he took down a murderous dictator!"
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"No more kings!"
"Muh Trump! I can't believe he's supporting the overthrow of the Iranian regime!"
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"Words are violence!"
"Yay the murder of a conservative content creator who encouraged debate!"
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"Trump is a threat to our democracy!"
"Muh trump! Yay, running federal agents down with vehicles!"
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Yep. Blue Wave incoming.