He's not the GOAT. I'd put him top 5 probably
Darrell Waltrip: I still say Jeff Gordon is The G.O.A.T. in NASCAR | FOX Sports
When you look at his on track success, yeah probably top 5. But then when you consider what he's done for the sport off the track, you can def make a case for #1.
He finally brought competition to The Intimidator which pissed off the rednecks. It fueled their hate for NASCAR's first driver that wasn't a good ol boy. He paved the way for the future guys in this sport.