Tennessee NIL Brands.......

#77
#77
I keep thinking large corporations do not stay large pissing money away.
Rich jock sniffing white men that want program access and bragging rights will continue to supply the cash to buy recruits and pay players. Nothing has changed. Call it NIL if it makes you feel more pure however, Nothing has changed.
Local businesses do not have anywhere close to the level of money in their advertising budget to buy and support a single topflight player.
Large corporations target demographics much larger than the fan boys of one school with their advertising. Sure, there are regional deals, but still not enough to support a player.
How much did TAM boosters pay for just their DL class this year?
Has to be in the 8 figure range.
I LOL at any who think a local BBQ joint or a major corporation will throw that kind of coin to a teenage boy.
Can you imagine us in the 90’s, if Fulmer had these ā€œNIL dealā€ opportunities?!
šŸ˜Ž
GBO
 
#79
#79
Who said anything about pressuring them? I would call it REWARDING THEM for doing what many or most would like to do anyway.

That would be you.

You really don't understand, do you? Most players aren't going to get $250K. The best ones are likely to get $5K here and $10K there and maybe total $100K per year. NIL requires that the company actually use the name, image, or likeness of a player in a meaningful, business related way.

Yea no - that's extremely loose at this point.

No. They simply aren't competing against the school or the price of admission. In what SPECIFIC way are you claiming that to be true.

Other than the extremely wealthy, all are competing for the fans entertainment dollar. I can give to UT Athletics, I can give to players NIL, I can go to Gatlinburg or the Keys, can spend it on golfing or fishing. This really shouldn't be hard to follow. Most don't have unlimited resources to pay for tickets and NIL donations. When ticket costs go up there is less potential money that is available to go to NIL.

You are still trying to operate on the false notion that supporters will or even CAN simply take the player on as a business loss. The player's NIL is to be used to benefit the business in tangible ways. Otherwise it is illegally paying the player.

You realize of course that the Texas not for profit - is not going to get $250,000 worth of value for offensive linemen.

Which schools are paying $250K for an offensive lineman? Be specific.

It's right up above you - some kind person posted it for us -- Texas - for sure. Texas A M apparently has something even better :) See the most recent post on Vol Nation.

You had two different guys confused. Pickens has always supported OK State and will undoubtedly find ways to use their NIL in ads for his company. I very seriously doubt this is on Buffett's radar but without doubt is on Haslam's radar.

Granted Buffett graduated from Nebraska instead of Okie State - he is too smart to donate to Nebraska's athletic teams - The Haslem's have been great ambassadors for the university but their radar is focused on the Cleveland Browns.
 
#80
#80
The problem I have with threads like this is most aren't doing their part to support our existing player's deals. How many bought Velus' shirt or Hooker's book? These are $20 each so you don't have to be rich or a business owner to do your part
Thanks! You just burnt about 99% of us on this board. I tried to think of some smart@$$ reply, but...I got nothin’!
It was a very good point though!šŸ˜Ž
GBO!!
 
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#82
#82
I’m not sure multinational companies will get involved. If they do it will likely be at multiple schools and follow the talent. They don’t endorse the programs but if you’re always on TV and have name/face recognition to put as the face of the brand that’s where they will play.
Surely there is some rich billionaires in Uruguay, that could start by giving Vescovi a sweet NIL deal and continue every year, giving the top college aged basketball player in Uruguay a deal and start a pipeline to Tennessee...


P.S.
Where the hell is that blue font Button?

GBO!!
 
#84
#84
I am still waiting to give to the VolNation Linemen Club. I know we could get 1000 of us to give a 100 bucks or more.
 
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#85
#85
Why would they? If NIL didn't bring them more customers/profit then they wouldn't continue it. But would you pay a couple of bucks more for a UT shirt advertised by Hooker in a banner ad over a page here? I think I would. The business owners are facilitators of US supporting UT athletes. Few if any business owners are able to simply take that kind of money out of their pockets. The exchange has to help both the player and the company.
I think we are saying similar things. If I own a small business and can pay a player for NIL or give $ to UT I’m either splitting the available $ or making a choice.

I see your point that they could sell player branded items but if I’m selling cupcakes I don’t think I’m selling a Hooker shirt.

My train of thought is move the needle deals at car dealerships, franchises in the East TN catchment zone that players can plug.

Candidly, I don’t know enough about this subject to know if I’m right/wrong but I’m assuming there’s only so much money to going into these deals.
 
#86
#86
I think we are saying similar things. If I own a small business and can pay a player for NIL or give $ to UT I’m either splitting the available $ or making a choice.

I see your point that they could sell player branded items but if I’m selling cupcakes I don’t think I’m selling a Hooker shirt.
But if you survey customers about your marketing... and you should... then you would know whether that investment was bringing you more business or not. Presumably the person buying a cupcake would buy a cupcake any way or some comparable food. Otherwise, they may just have disposable income moved by support for the player.

I don't see this as reallocation as much as revenue enhancement. Companies use spokes people who are famous because they believe people will respond and give them more business. Anyone can say, "What's in your wallet?" but Capital One has calculated and is apparently being rewarded by paying famous actors to say it.

My train of thought is move the needle deals at car dealerships, franchises in the East TN catchment zone that players can plug.
It comes down to whether fans want to do something toward getting top players that respond to NIL.

Candidly, I don’t know enough about this subject to know if I’m right/wrong but I’m assuming there’s only so much money to going into these deals.
That comes down once again to whether UT fans steer their business to companies that sign players to NIL's. Companies aren't going to simply take money out of their pockets to the tune of millions like some folks seem to think. They will need new business in order to sustain it. I'm pretty sure that the rules either do or will require businesses to show their NIL's to have some credible and real value to the business. Players still cannot be directly paid outside of the rules.
 
#88
#88
Well that inspires confidence
I wouldn't worry... I have it on good authority (other message board posts) that teams with more NIL payola than others will not help those teams get better players and will not help them win more... so ... nothing to worry about ;) Winkers !
 
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#89
#89
I’d like to hear from someone involved in marketing/advertising on this topic. CEO, VP, Director, or the guy that takes the trash out. A little insight on NIL from the inside would be nice. Surely somebody on this forum is in marketing.

Whatcha got?
 
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#90
#90
I am still waiting to give to the VolNation Linemen Club. I know we could get 1000 of us to give a 100 bucks or more.
Actually...
No SERIOUSLY.

Why can't someone or group (commitee) of us create an LLC and just start HERE and branch out?

Here me out.
THINK ABOUT HOW MUCH YOU MAKE PER HOUR $$$$. whether you are salary or hourly.
Whatever!
Now consider HOW MUCH TIME YOU SPEND ON VOLNATION.

Create your own personal algorithm if you want for time spent pleasure vs funds allocated, but think about how much resources could be generated for our UT program. I already donate every year, but
This NIL has oppened doors that maybe we can't see yet. I see nothing wrong with me matching my University donations to this theoretical platform that in fact PROVIDES my very reason for love of the Universe of Tennessee.- The Vol Football team.

When have we ever had the chance to effect the product of UT football as much we can right now??

There are what? 65k people on this site?
Let's say 10 percent are active.
- Those intitial 6.5 k people divide up the "shares " based on their initial contribution.
- This is a group comprised of a variety of people in DIFFERENT career fields that adds to creativity and potential of this type of platform.

šŸ¤”....šŸ˜….
Or maybe it's just 11:30 at night an my mind is wondering haha
 
#91
#91
I’d like to hear from someone involved in marketing/advertising on this topic. CEO, VP, Director, or the guy that takes the trash out. A little insight on NIL from the inside would be nice. Surely somebody on this forum is in marketing.

Whatcha got?
All good questions.
But I think a LAWYER is better suited for these answers.
Of which Volnation also has!
 
#92
#92
Granted Buffett graduated from Nebraska instead of Okie State - he is too smart to donate to Nebraska's athletic teams - The Haslem's have been great ambassadors for the university but their radar is focused on the Cleveland Browns.

Honestly I think both of you all are correct.

RIGHT NOW the cash cow doesn't exist for UT to get into a bid war ,and realistically have a chance.

But SJ is also correct. Because of the age we are in! THIS PLATFORM (VOLNATION) could be the starting pointing of numerous co-ops to creating a variety of opportunities to get the most talented kids to Knoxville again.

A little background on me. I played Football. Scouted. But my football "career" was over by the age of 25. Almost 13 years later I have fairly diverse portfolio. My most interactive source of income derives from my Hospitality company which is based in California but the customer service department of 12 people is based in Manilla, Philippines. I do real estate. I also on a whim bought $2,000 in ETH back in May of 2018.
My point is I'm fairly diversified, but my career leads me to interact with a variety of people! People smarter than me. More wealthy. Good people and not so good people. And then regular folk as well. I deal with all kinds of people and the key to getting people on board with a BIG PLAN is to find a common interest. (Volunteer Sports )

This NIL is to new right now to have any hard regulation.

What is stopping the Fans of University of Tennessee athletics from creating a Lottery that rolls over from year to year- to help get the best players back to Knoxville to win championships.?

Yeah, maybe in year one we just don't sign the three 5 stars we went hard after..
But that pool money (lotto) just rolls over to next recruiting cycle and we keep adding.

So in year 2 we sign four 5 stars and 10 four stars and have funds for strong 1 year deals for the top Transfers in the country!!

Hell there's a guy on this board that plainly has said UT needs to pay more get more for the high end talent coming out of our own state. He and the people in that very successful company (NPA) are an example of a resource that can be tapped into for the benefit of Volunteer Sports. Need NPA back strongly into our corner.

We need more creative "attractions " during the recruiting periods. We need a system for player incentives that rewards players that maybe NIL didn't immediately help, but they shined on the field anyway.

EX: some company affiliated with this theoretical platform company I'm discussing should send Javonta Payton on a 3 week all expense paid trip to whatever country he wants and HOW he wants. Yeah, send him to Germany and all the magic that awaits therešŸ˜…šŸ˜…šŸ˜…. You jet setters and military guys know what I'm taling about with Germany.

The beauty of Wikipedia and The Lottery is that you can invest as much as you want and still get some benefit regardless.
 
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#93
#93
Last thing before I go to sleep- Because it's a great habit to write thoughts down.

Since it would start here: There would need to be some proprietary documentation that protects Freak and his product. Maybe a pre-established dividend of the Vol Lottery platform. 3 percent? 3 out of 100.

To further market and drive the lottery culture. Freak could add a feature SHOWING how much an individual user has donated towards the cause ā¤.
Put it right under the likes and posts count.
Hell all of our rival residents (Lawgator, Bamawriter, Seckling, etc) Could donate too haha. So no matter how angry you get at some negativity by fellow Vol fans, you will always be able to see that they have GIVEN.

Point is we would actually DIRECTLY contribute to changing the future of Vol Football.
 
#94
#94
In respond to and earlier assertion about Bershire Hathaway....Warren Buffett (91) lives in Omaha, Nebraska in the same house he bought in 1958. Don't think he is interested in buying football players.

Agreed.

I’d imagine exactly NONE of these NIL ā€œdealsā€ have measurable performance indicators.

There’s a measurable few of them that are benefiting the actual business making the payments. Pal’s & Nothing Too Fancy got a bump from me personally for Fulky; same with Moonshine Mountain for Alontae.

The answer to this question will tell the tale of sustainability in the marketplace for the long run: which deals make the advertisers money, and how can you reliably project that going into the front end of a deal?
 
#95
#95
@LittleVol @AdoptedVOL

See my post, supra.

Further, with the NCAA taking a hit and being completely outmanned, there’s effectively no regulator in place to enforce the existing NIL rules.

It’s the honor system for the foreseeable future until the conferences decide they need to step up to the plate; we all know where that puts things with the Texas schools - Pony Express Redux: this time without consequences!

IMHO, the marketplace will reward whoever finds the most effective and sustainable long term model. It’s anybody’s guess how that pans out.

You can’t go wrong with arms length deals and plenty of integrity, though.

I think Coach Barnes is on the right track, and that’s emblematic of UT’s overall approach. I.e. - intelligent and measured. That’s a welcome change.
 
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#96
#96
All good questions.
But I think a LAWYER is better suited for these answers.
Of which Volnation also has!

I’m not sure there’s sufficient guidance from the NCAA for a lawyer to give guidance on ā€œlegalā€ parameters of NIL. This said, I’ll take any input (even from a lawyer).

I’d like to hear from those expert in branding (marketing/sales) and structuring deals (legal) on how companies are leveraging NIL in their campaigns with regards to Name, Image, Likeness more so than how to use NIL as a recruiting satchel.
 
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#97
#97
Should be an NIL deal for sure
images


For players who can cut the mustard and fans who can toss it!
 
#98
#98
Brother I’ve drank Jack Daniels in Sweden. Germany, England, France, Canada, Mexico, Spain, Brazil, and the Caribbean….our home state homeboy is….

View attachment 425691

I resemble that remark as I've partaken of Jack's finest in many places around the world as well:
Thailand, Okinawa, Guam, Vietnam, Hawaii, Mexico, Newfoundland, Greenland, Russia, Estonia, Spain, Denmark, The Netherlands,
Czechi, Germany, Ireland, and even some places where alcohol consumption is not legal - Saudi Arabia, Kuwait, Yemen. As well as a few others.
 
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#99
#99
This whole NIL thing is a little sad. Grown men shelling out huge sums so they can brag that their college is better at football than yours. Some of those people never attended a class at the college they "support".
 
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Honestly I think both of you all are correct.

RIGHT NOW the cash cow doesn't exist for UT to get into a bid war ,and realistically have a chance.
Agreed.
But SJ is also correct. Because of the age we are in! THIS PLATFORM (VOLNATION) could be the starting pointing of numerous co-ops to creating a variety of opportunities to get the most talented kids to Knoxville again.
Agreed
A little background on me. I played Football. Scouted. But my football "career" was over by the age of 25. Almost 13 years later I have fairly diverse portfolio. My most interactive source of income derives from my Hospitality company which is based in California but the customer service department of 12 people is based in Manilla, Philippines. I do real estate. I also on a whim bought $2,000 in ETH back in May of 2018.
My point is I'm fairly diversified, but my career leads me to interact with a variety of people! People smarter than me. More wealthy. Good people and not so good people. And then regular folk as well. I deal with all kinds of people and the key to getting people on board with a BIG PLAN is to find a common interest. (Volunteer Sports )
This NIL is too new right now to have any hard regulation.
You need to jettison the not so good people imho.

What is stopping the Fans of University of Tennessee athletics from creating a Lottery that rolls over from year to year- to help get the best players back to Knoxville to win championships.?

Yeah, maybe in year one we just don't sign the three 5 stars we went hard after.. I think you let the Texas schools sign all 5 stars and fill up their quota - and you focus on 3 and 4 stars - but to effectively reel those people in you need a super robust NIL program.
You don't give your starters $100,000 a year but you can potentially give them something more than what most schools are giving. Our not for profit NIL fund - could give/pay all starters say $20,000 annually. That would be a great start.
For football and basketball you would need about $1M annually in your NFP.

But that pool money (lotto) just rolls over to next recruiting cycle and we keep adding.

So in year 2 we sign four 5 stars and 10 four stars and have funds for strong 1 year deals for the top Transfers in the country!!
Ideally it could be structured so that you have to start or be a starter - to be an active participant for the NIL funds.

Hell there's a guy on this board that plainly has said UT needs to pay more get more for the high end talent coming out of our own state. He and the people in that very successful company (NPA) are an example of a resource that can be tapped into for the benefit of Volunteer Sports. Need NPA back strongly into our corner.
National powersports auctions ?

We need more creative "attractions " during the recruiting periods. We need a system for player incentives that rewards players that maybe NIL didn't immediately help, but they shined on the field anyway.
Maybe instead of a pat on the back for a pick 6 you get a new car - just kidding but I am pretty sure that you could never do something like that, nor would you want to.
EX: some company affiliated with this theoretical platform company I'm discussing should send Javonta Payton on a 3 week all expense paid trip to whatever country he wants and HOW he wants. Yeah, send him to Germany and all the magic that awaits therešŸ˜…šŸ˜…šŸ˜…. You jet setters and military guys know what I'm taling about with Germany.

The beauty of Wikipedia and The Lottery is that you can invest as much as you want and still get some benefit regardless.

Don't know the formula but judging from the niche, boutique marketing team in charge of UT's NIL program - we would need to come up with something ourselves vs. them reeling in the Sunsphere and Petro's.
 
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