Tennessee NIL Brands.......

#27
#27
The problem I have with threads like this is most aren't doing their part to support our existing player's deals. How many bought Velus' shirt or Hooker's book? These are $20 each so you don't have to be rich or a business owner to do your part
 
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#28
#28
VolunteerCeltic said:
NIL money is the game changer, the only way TN ever sniffs relevancy again, is for local and Tennessee based companies to pony up some "serious" NIL deals for players. GA players are signing major deals with Trading Card companies, Tom Brady Apparel, Zaxbys, Atlanta Braves etc.
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tnutater said:
I keep thinking large corporations do not stay large pissing money away.
Rich jock sniffing white men that want program access and bragging rights will continue to supply the cash to buy recruits and pay players. Nothing has changed. Call it NIL if it makes you feel more pure however, Nothing has changed.
Local businesses do not have anywhere close to the level of money in their advertising budget to buy and support a single topflight player.
Large corporations target demographics much larger than the fan boys of one school with their advertising. Sure, there are regional deals, but still not enough to support a player.
How much did TAM boosters pay for just their DL class this year?
Has to be in the 8 figure range.
I LOL at any who think a local BBQ joint or a major corporation will throw that kind of coin to a teenage boy.
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You are correct - we don't have the brands that would benefit or be interested in any kind of sponsorship similar to some of the major markets or those with oil money backing them. People throwing out small businesses - we are toast compared to schools that will get NIL deals from Coke and/or wealthy boosters. I have said before - we really only have a small handful of potential NIL brands - Our fans don't seem to understand that a few hundred dollars from Petro's Chili will not buy a top tier qb or an entire defensive line.
 
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#30
#30
sjt18 said:
That pretty much depends on A) businesses with UT connections and B) fan willingness to support businesses with UT NIL's. There are a lot of businesses that can and maybe even should do it. Doesn't Benji Shuler own a Real Estate company in East TN? How many dozens are there like him across the state? Pilot Flying J?

Even someone who owned a small chain of restaurants or franchises could get involved.

Not sure why you think this is such a hopeless situation. It just takes commitment from businesses IMO. Fan support has never really wavered.
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I believe that Pilot is a national brand owned by Berkshire Hathaway - if they support anyone it would be Oklahoma State - which they will not. Benji Shuler could contribute $2 or 3,000 out of his marketing budget - how far will that take us? Local businesses are small - or super small,
they have to get a return on their marketing or NIL investment. That is not who we are competing against. Petro's chile and Calhouns are not going to propel us into this arms race. Our best and maybe only option will be to recruit athletes below the highest tier. Alabama, Georgia, Texas, Texas A and M will be buying their players. Once they get to 25 we can fight for some of the other kids.

It's an extremely flawed and unfair landscape. Regulation or some sort of salary cap is the only thing that could change the imbalance.
 
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#31
#31
njvols said:
Not sure of their fandom, but Cracker Barrel (Lebanon HQ)...even if they aren't UT fans, a putting billboards on the TN interstates w/ UT big boys belly up the bar w/ the Country Boy Breakfast would be good for their business.
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I would love to see a Vols player on a Vegas Cracker Barrel billboard. I would be much more satisfying than some UNLV "player".
 
#33
#33
Fullfillmer said:
Unfortunately, this is how it should work, and probably will work at most schools. We don't play most schools, we will play Alabama, Georgia, Texas, etc. and their NIL sponsors - who are anonymous, anonymous, and anonymous.
We don't really have a chance vs. their limitless NIL money - so we will have to work the high 3 stars, low 4 stars.

Once we develop a few into top notch talent - they then will receive big money NIL deals to transfer to schools like Alabama, Georgia, Texas, Texas A and M. Seems like a flawed system to me.

Oh, it will happen in basketball also.
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This is senseless, where are you getting “limitless” NIL money? If you did a little bit of research into the state of Tennessee versus the state of Alabama economically you would discover that the state of Tennessee has a substantially more robust and stronger economy than the entire state of Alabama it’s not even close! Just because Bryce Young got a million doesn’t mean there are big deals on the board for everyone at Alabama, or anywhere, or not available for players at Tennessee. There has been a Tennessee NIL FUND created to aggregate resources and money! I encourage everyone to spread the word about it and how to make that better!And I agree the other posts that local small businesses are NOT going to sustain this, but can play a good role. There must be C-level deals! Lastly, we don’t know what’s going on behind the scenes either however from a PR standpoint UT definitely needs to be more assertive in pushing the brand! After all that’s supposed to be one of ADDW’s strong areas!
 
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#34
#34
madbamahater said:
Petro's Chili, Brown Squirrel Furniture, The Sunsphere, Calhoun's, Tennessee Farm Bureau.....
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Thinking too locally. More like:

FedEx
HCA
Dollar General
Cracker Barrel
Grand Ole Opry
AutoZone
International Paper
Vanguard Health Systems
Ruby Tuesday
Tractor Supply
Regal Cinemas
Pilot Flying J
Genesco
O'Charley's
Nissan North America
TruGreen
Bridgestone
Logan's Roadhouse
Captain D's

There are hordes of Tennessee fans all over the state. How many of these Tennessee-based companies might be talked into significant NIL deals for the advertising and goodwill/community advantages? I would think potentially a lot of them.

The issue really becomes one of, "how big can our lads think? And how hard can they go after it?"

Because generating NIL deals ought to come from the players and the businesses first. The school is a third party. I honestly don't know how involved schools like Bama, A&M, and Ohio State have gotten in the reported deals some of their players have signed. Maybe they helped bring the two sides together, suggesting they meet. It would only make sense, but no idea.

Which begs the follow-on question: are Athletic Departments nationwide developing a new staff section, NIL Outreach Coordinator or similar, to help players and encourage businesses? Would that new staff element be locked in continual tension with the Compliance gang, down the hall? How's that even work?

Probably all stuff folks are figuring out now through trial and error, I guess.

Go Vols!
 
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#35
#35
Fullfillmer said:
Check what Texas and A and M's non profits are paying linemen for signing. I think it is $100,000 each, but it could be $100,000 annually, I can't recall.
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It didn't refute what I posted.

UT fans can continue to complain yet aren't even supporting the small efforts of our current players.
 
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#38
#38
Fullfillmer said:
I believe that Pilot is a national brand owned by Berkshire Hathaway - if they support anyone it would be Oklahoma State - which they will not. Benji Shuler could contribute $2 or 3,000 out of his marketing budget - how far will that take us? Local businesses are small - or super small,
they have to get a return on their marketing or NIL investment. That is not who we are competing against. Petro's chile and Calhouns are not going to propel us into this arms race. Our best and maybe only option will be to recruit athletes below the highest tier. Alabama, Georgia, Texas, Texas A and M will be buying their players. Once they get to 25 we can fight for some of the other kids.

It's an extremely flawed and unfair landscape. Regulation or some sort of salary cap is the only thing that could change the imbalance.
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LOL... you like so many others only look at the negatives as they apply to UT and think somehow the positives only apply to others.

I have no way of knowing what Benji's marketing budget is... it was just an example of a small company that could do things... and be multiplied by many across the state.

Why would Berkshire support OK State? I think you are confusing Buffett with Pickens.

According to the terms of Berkshire's buyout, the Haslams will maintain 20% ownership even after '23 and will operate the company.

Again, this comes down to businesses and consumers that want to support UT through NIL... and there is WAY more than enough potential to compete.

Just another example. My dentist is part of a local chain with 3 or 4 locations. They could easily do an NIL with a Mizzou player or two. There is a John Deere dealer with several locations across MO who could do the same. There's a large printing company near me that could do it. The Cattleman's and Hog Producers Associations could do it... and could pressure companies like Smithfield and JBS into doing something. Insurance agents could combine their resources to do it.

There are a million different ways to skin this particular cat. It just takes some initiative AND for companies that would like to do it... to see companies that do it being successful because of it.
 
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#39
#39
ClearwaterVol said:
I have not researched the NIL "rules" but is there anything to stop a school's boosters from forming a non-profit that relies upon donations and then pays players to advertise the non-profit? This would allow tom, dick and harry to donate to the non-profit creating what would essentially be a big orange slush fund.
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Damn lawyers:p
 
#40
#40
VolunteerCeltic said:
NIL money is the game changer, the only way TN ever sniffs relevancy again, is for local and Tennessee based companies to pony up some "serious" NIL deals for players. GA players are signing major deals with Trading Card companies, Tom Brady Apparel, Zaxbys, Atlanta Braves etc.
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The Braves going hard-line Dawgs is a big mistake and missed opportunity by them. Most of the SEC are Braves fans
 
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#42
#42
I would like to see some of the uber rich folks sponsor some of the athletes on Tennessee teams. Kenny Chesney would be one in particular. Dolly Parton another. Agree on the Jack Daniels being NIL and Tennessee Farm Bureau. This could get ridiculous. It would have been a lot smarter to pool resources for NIL and set up foundations by university to bring this together and administer. Do we really want to see an athlete receive a bazillion dollars for signing and then flip in the portal for another bazillion while the rest of the players are just happy with their paid college education? For me, all this money in sports cheapens it alot. I do support a fund put together by wealthy donors for those who are injured or who have hardship cases to be addressed on an individual basis.
 
#43
#43
You are the target VOL fan. What is your patronage, brand loyalty, and goodwill worth? Can it be bought?

I would love to see some of the personas that have no doubt been developed to target VOL fans (and other teams as well).
 
#44
#44
madbamahater said:
Petro's Chili, Brown Squirrel Furniture, The Sunsphere, Calhoun's, Tennessee Farm Bureau.....
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I think you are missing the bigger picture. Charles Ergan the CEO and founder of Dish Network is the 56th riches person in America according to Forbes. He graduated from UT and I never see a Dish adverisment that dosen't feature the Vols in the sports video. The catch is AD White, I imagine is on the phone daily with Mr. Ergon for 30 million upgrade on football facilities...etc.
 
#50
#50
Everything is really irrelevant concerning NIL except for the Money “Boosting “ the program s.
If there’s money, you don’t need to worry about local business.
Like Texas , money was there, somebody start a non-profit and we will NIL every O linemen $50 K
 
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