Got to find "value" in the hire. There are guys out there who can do the job well. Some are the "names" everyone wants to throw around... some of them are young up and comers waiting to be discovered... some are guys who for whatever reason have never gotten "their shot". They have experience and success... but maybe just don't network well. For instance, Charlie Flohr… OC at Northwest Missouri State. Sharp offensive mind. Young enough. Experienced enough. Extremely successful and especially at developing undertalented players. Eric Eidness has been part of a great turn around at South Dakota State.
The long and short of it is... find a GREAT coach and don't worry about the "name".