That's the million dollar question, isn't it? I don't know that I've ever seen anything like it. However, against SC, there was a different vibe even after the first series or two. You could see that only a few players looked into the game. Even though we have come back so many times this year, I didn't feel comfortable with that one.
As for the question, I think there were egos that needed to be fed; both on the players' side and the coaches' side. The offensive staff is bound and determined to stick to their "offense" and not change much but at the same time, they are handcuffed with the O-line and QB play. I don't see any of that changing, personally.