I looked it up....this stunt seems to have helped pulling the stock prices out of a nose dive.
July 23rd stock prices were at the highest in the last 6 months, but then a steady decline...
August 25th when all the news started buzzing it hit the 1 month low, now after the backtrack they're currently trending up...(not quite back to July 23rd prices yet)
Just seems like a "dump and pump" stunt... it's all a work...back in April they were down $20 more per share than they are right now... so this media thing didn't even tank them to lowest point of year.