It's not like UT doesn't run the numbers and evaluate all scenarios. Fans always claim a new coach will send ticket sales through the roof and make a coaching change profitable, but that hasn't been the case. Attendance goes up and ticket sales blip, but the increase in ticket and gameday revenue isn't enough to cover the many expenses of a coaching change.
Not to mention UT has facility renovations and upgrades on the calendar, and TV revenue is down due to COVID. I have more of a cut your losses perspective so I agree that it's not always about numbers, but like I've said, Fulmer is willing to ride with Pruitt and there's little enthusiasm for a coaching change at UT this year. It would take a shift in thinking, top-down.