I've had this conversation on multiple occasions. If "School X" were to pay for that kind of advertising, I believe it would be highly illegal, considering the avenue used.
If "School X" did not pay for it, how is that not some sort of unfair bias on ESPN's part towards the schools not used? That gives a direct recruiting and publicity advantage. I would understand if ESPN were supporting the SEC as a whole, due to their contract agreement, but to pick one or two gives some sort of advantage to the viewers.
I could be wrong, probably just trying to make a case since it wasn't my team selected, but would like to throw in my two cents.
We probably need Hat for this one...