A few things.
JAV's comment is concerning, no doubt. He's been solid for years, though I don't know what his line of connection is. It would be unwise to see those as completely irrelevant.
From day 1, what I have heard, and said on this board, is that it's all about timing. In Currie's mind, he had a plan for how the remainder of the season was going to play out. He began working on this plan after the UGA game. The original plan was to let the season play out, and remove Butch and hire Gruden in short order. That plan got thrown off by how abysmal this season became. Remember, after the UGA game this team was still 3-2, so a bowl game was an expectation that many had. The worse the season got, the more the timeline got shaky. After the South Carolina and Kentucky losses, pressure became very intense to do something. At that point, Currie's plan was to remove Butch after the 7th loss. Giving up 50 at Mizzou was the final straw.
But Gruden also has a timeline. And it's not just about MNF and ESPN. There are other factors, like his coaching staff. He doesn't want to be announced as coach and then have to figure out his staff. It's about having the right guys, but it's also about having them from day 1 so they can hit the ground running with as much momentum as possible. So now, Currie is left in a tricky situation. Something has to give. Optimism and positive leaks reached a frenzy on Tuesday night and Wednesday. Thursday morning, it reached a fever pitch when Gruden goes on about Rocky Top on the radio. So what does Currie do in that situation? IF you knew you couldn't announce it yet, you have to begin to push a negative narrative.
Remember from his press conference, Currie said not to believe anything unless they heard it DIRECTLY from him. He said this because he knew he was going to have to buy some time, and that he was potentially going to have to push a negative agenda to calm the masses. But this way, he has deniability because we never heard it from his mouth.
At this point, you're left with 2 choices. Do you believe the sources saying the deal is dead? Or do you believe it's about timing? Do you believe Gruden trolled us with the Rocky Top line? Or do you believe he meant that genuinely?