SC dropped their new Nike deal. Does our Adidas deal give us a monetary recruiting advantage over them for the next 10 years?
Recent apparel deals struck by the University of Tennessee (with Adidas) and the University of South Carolina (with Nike):
Key differences
Tennessee's deal with Adidas: It is widely reported to be a much larger deal financially. While the exact numbers are not publicly confirmed by Tennessee, reports suggest an annual value close to $20 million per year. The deal also emphasizes a significant NIL (Name, Image, and Likeness) component, according to Yahoo Sports. This includes Adidas actively pursuing NIL deals with Tennessee athletes, even before the official partnership begins in 2026. Tennessee will be a "flagship" program for Adidas, implying a high level of support and resources from the brand.
South Carolina's deal with Nike: The announced deal, approved on August 22, 2025, is a 10-year partnership running through 2036, valued at $70 million in products, $5 million in cash, and a $2.5 million supplemental product allowance. This translates to roughly $7.75 million per year. The deal also includes provisions for uniform redesigns, a new basketball court design, and a prominent role for former Gamecock and WNBA star A'ja Wilson in marketing and product development, according to WLTX.
