Non-Lady Vol Basketball News 2025-26

[HypeVol2020]

SC dropped their new Nike deal. Does our Adidas deal give us a monetary recruiting advantage over them for the next 10 years?



Recent apparel deals struck by the University of Tennessee (with Adidas) and the University of South Carolina (with Nike):

Key differences

Tennessee's deal with Adidas: It is widely reported to be a much larger deal financially. While the exact numbers are not publicly confirmed by Tennessee, reports suggest an annual value close to $20 million per year. The deal also emphasizes a significant NIL (Name, Image, and Likeness) component, according to Yahoo Sports. This includes Adidas actively pursuing NIL deals with Tennessee athletes, even before the official partnership begins in 2026. Tennessee will be a "flagship" program for Adidas, implying a high level of support and resources from the brand.

South Carolina's deal with Nike: The announced deal, approved on August 22, 2025, is a 10-year partnership running through 2036, valued at $70 million in products, $5 million in cash, and a $2.5 million supplemental product allowance. This translates to roughly $7.75 million per year. The deal also includes provisions for uniform redesigns, a new basketball court design, and a prominent role for former Gamecock and WNBA star A'ja Wilson in marketing and product development, according to WLTX.

Yes. We obviously got a WAY better deal. Not to mention, adidas will be involved giving out individual NIL deals to a bunch of UT players from multiple sports.

 

[Volfan2012]

Yes. We obviously got a WAY better deal. Not to mention, adidas will be involved giving out individual NIL deals to a bunch of UT players from multiple sports.

If money is a factor for a player definitely yes since were getting 20 million per year in money and equipment.

 

[knoxvol52]

If money is a factor for a player definitely yes since were getting 20 million per year in money and equipment.

Don't be getting the Chickens riled up over this deal...

 

[Volfan2012]

Don't be getting the Chickens riled up over this deal...

Just a truthful statement if that riles them up to bad.

 

[37620VOL]

Don't be getting the Chickens riled up over this deal...

I hope they are shaking with rage (and fear)

 

[sgacock]

0 impact pro players lmao. That’s the point.

Gray? Certainly having an impact with Atlanta this year.

 

[stllvf]

From a capatialist voint of view how much does Adidas expect to make from the TN fans purchasing their apparal and shoes, versus from SC fans. Similar motivation is visibility. Without a doubt the apparal/shoe mega companies have algorithms that apply to self-benefit.

BTW do any of you readers/posters have in your budget buying LV or other TN apparal this coming season?

 

[volnationnj]

Evidently, Dawn would have flown the coop and taken the NY Knicks job, if it had been offered to her.

Staley met with Knicks, would've taken HC job

Had the Knicks offered their head coaching job to South Carolina women's coach Dawn Staley, who interviewed for the position, she said she would have taken it.

www.espn.com

 

[chuckiepoo]

Evidently, Dawn would have flown the coop and taken the NY Knicks job, if it had been offered to her.

Staley met with Knicks, would've taken HC job

Had the Knicks offered their head coaching job to South Carolina women's coach Dawn Staley, who interviewed for the position, she said she would have taken it.

www.espn.com

 

[chuckiepoo]

I’m guessin’ Dawn’s announcement will dampen the earnest deniers…

 

[superfly]

Evidently, Dawn would have flown the coop and taken the NY Knicks job, if it had been offered to her.

Staley met with Knicks, would've taken HC job

Had the Knicks offered their head coaching job to South Carolina women's coach Dawn Staley, who interviewed for the position, she said she would have taken it.

www.espn.com

Yes... she made it clear that it was a step forward for women and that is her biggest goal. She wants to break glass ceilings for women and women of color in particular. She makes 4 million a year, but the Knicks job pays 10 million a year. I wouldn't have blamed her for either reason. She has set a very high bar in life. She said the WNBA nor another coaching job in college would ever pull her from South Carolina, but I am sure that she would jump at a 76's opportunity. Like I said... she would want that opportunity so other women would get an opportunity. Nothing wrong about that. Probably won't happen anytime soon though.

 

[maple]

Evidently, Dawn would have flown the coop and taken the NY Knicks job, if it had been offered to her.

Staley met with Knicks, would've taken HC job

Had the Knicks offered their head coaching job to South Carolina women's coach Dawn Staley, who interviewed for the position, she said she would have taken it.

www.espn.com

Salary-wise, taking a job like this is a no brainer. Beyond that ... I don't know.

I think she is better off staying at SCar anyway.

 

[chuckiepoo]

Salary-wise, taking a job like this is a no brainer. Beyond that ... I don't know.

I think she is better off staying at SCar anyway.

Me too. Not really sure her heart was anywhere near set on it. Sounds like she talked herself out of it during her interview. I just hope she finds peace with the way this opportunity worked out.