Nike, the Vols and Penn St

[VOLnMiami]

What can they sell besides a comparable football program? Our other major sports blow theirs away

Penn State's 10-year partnership with Adidas is reportedly worth around $300 million, encompassing cash, product, and athlete opportunities, though the official financial terms have not been disclosed by either party. This landmark agreement is set to begin in July 2026, replacing a long-standing relationship with Nike.

 

[chuckiepoo]

Penn State's 10-year partnership with Adidas is reportedly worth around $300 million, encompassing cash, product, and athlete opportunities, though the official financial terms have not been disclosed by either party. This landmark agreement is set to begin in July 2026, replacing a long-standing relationship with Nike.

Link. “…reportedly…” , “not disclosed…”

Only thing i could find was a quote that “Tennessee got a deal similar to Penn State’s”. That point of reference seemed strange but did add verity to the claim, imo.

 

[adam.vol]

Link. “…reportedly…” , “not disclosed…”

Only thing i could find was a quote that “Tennessee got a deal similar to Penn State’s”. That point of reference seemed strange but did add verity to the claim, imo.

“Adidas is making an unprecedented commitment to Penn State: delivering record investment in our department, groundbreaking NIL and marketing opportunities, and access to technology and innovation that no other program can match,” Penn State athletic director Pat Kraft said in a statement.

I found that from the New York Times

We will probably have to wait until 2026 to find out how much UT and PSU are worth to Adidas.