Season ticket holder since mid-80's. Got very nice seats from the ticket office. Section 113, row 21 (about the 30 yd. line). Sold those on Stub Hub....and got row one seats in the Club Level in section 219. Difference in price was about 50 bucks. I've sat in the club level at our last two sad appearances in the SEC Championship game---it's a great experience. Super food, couches, big screen TV's, bars with premium alcohol (only place in the dome, legally, THAT can be consumed).
Way back in the spring of 1992, I got a letter from the SEC office in Birmingham. Seems the SEC was going to start having a 'championship' game at Legion Field in Birmingham-----they sent this letter to EVERY season ticket holder of every SEC team. The letter said that for a $300 donation (one time) I'd be guaranteed a pair of tickets to all SEC Championship games. I know that sounds like a 'no-brainer' today, but I had to think a great deal about it. $300 was a big chunk of money in 1992------but, I sent them a check and for the last 20 years have gotten SEC Championship game tickets, as promised. Those first two games at Legion Field were brutal.
After moving to the dome in Atlanta, I slowly moved up in priority....requesting better seats each year. For the last 9 years I've gotten seats in Club Level, Section 247 (around the 50). If UT plays, of course, I GO. If not, I sell them on Stub Hub or Ebay----Let's just say I've covered that $300 investment and the cost of each year's tickets a few times over. (Lord, wish I'd done as well in other financial areas! Pure luck....and my ex almost killed me for forking over the 300 dollars in '92.)