Media Wars

CNN Parent Company Makes Drastic Move to Save Failing Network Amid Plummeting Ratings​


CNN's parent company, Warner Bros. Discovery, has announced an extreme new operating structure as the news network's ratings freefall.

Under their bold new model, Warner Bros. Discovery will split into 'two distinct operating divisions,' according to a Thursday press release.

One of the divisions - the Global Linear Networks - will be focused on its television business. The second, called Streaming & Studios, will be driven toward streaming platforms and setting up 'strategic opportunities' for the future.


 
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CNN Reaches Depressing New Milestone As Ratings Tank To An All-Time Low​


New data has revealed that CNN has hit its lowest total day demo rating - a key category for cable news networks - in the outlet's history.

Among the coveted 24 to 54 viewer demographic - referred to as 'demo viewers' - CNN's daily audience dropped by one percent from last year. Last year, CNN's day total demo number was 94,000.

This year, it is reportedly 92,000, Mediaite reported based on to data from Nielsen Media Research.


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