I agree with your point about exposure, but just one note since I couldn't get the article to link. These were all regular season numbers last year. The article came out December 1, 2021.
Ah, thanks. I'll amend my earlier post to reflect that reality.
The more I think about it, though, the more formulaic this is. And has next to NOTHING to do with fan bases.
Say the average CBS college football game has 5 million viewers (I checked, it was 5.23m in 2021). Some teams get a bit more, some a bit less, but it all rides right around 5 million.
Say an ABC or ESPN / ESPN 2 game gets 2.5 million on average. Again, some variance, but pretty predictable.
And an SEC Network game gets 750,000, on average.
Then an ESPN+ paywall game only gets 50,000 or so.
After you know numbers like that, it's really just a matter of counting up how many of each kind of game a team gets in the season. We can use Tennessee as an example:
Say just 2 of our games were on CBS. That's 2 x 5m = 10m views.
Another 2 games were on ESPN, ESPN2 or ABC. So another 2 x 2.5m = 5m views.
Then 4 of the remaining matches were on SECN: that's 4 x 750k = 3m views.
And the final 4 were behind the ESPN+ paywall: 4 x 50,000 = 200,000.
Add all that together, you have 18.2 million views over 12 games, which == 1.52m views per game, average.
That's off a bit; they report our average at 1.51m. But that's okay, I just made up most of these numbers (the 5m/game for CBS is real).
It really does come down to the decisions corporate TV producers are making, and has very little to do with fan bases.
Go Vols!