Around 100K including the Benz deal seems about right to me. Some of Rickea's stuff seems pretty small, like CheezIt, Starry, Zips Car Wash, just kind of a one off tik tok video and not much else. Seems to have had a few that carried over from pre LV days, don't know if they're still in effect. I think there's a couple of organizations in Michigan who back her as well.
Rickea is a hard worker on the small dollar stuff the Boost Her Club does which indicates to me she's not rolling in dough. Maybe part of her contract deal, could also be (and she has said as much) partially in appreciation to Terri for putting together the Mercedes deal and helping her stay. Also, just her presence gets a bigger crowd to those events for "the others".
Ditto for TK, the distant second place LV earner. She's also a constant at the Booster Club events, which are apparently the biggest way for "the others" to earn a buck. I'm so glad and grateful for the hard work Terri and OMD put in with these events. Not only does it give Jill, Karo, Sara, etc. a gig, it builds up alot of community goodwill and support. Lots of excited kids at the meet n greet I attended.
All that goodness aside, I'm afraid our NIL problems go way beyond anything our nickels and dimes to the Boost Her club can fix. It's the big deal donors we're lacking. In a way the resugence of the football team has hurt; all the big guys want to help buy the next quarterback. Other big guys are repulsed by the whole idea of player buying and won't participate. Not enough Furrows out there willing to support women's sports thru NIL. Don't know what Kim and Dawn offered, gave, or threatened but apparently it's worked for them in equally or even more conservative places. Obviously, the LVs are falling behind.
When you look at those numbers, it is actually sickening that a quarterback who's never played a down is getting millions. Think of the good that money could do in the actual world. OTOH, it is their name, likeness, and image and this is capitalism so get it while you can. Hard problem with crappy to no rules.