What a mess.
Now, I will admit that I am all for the kids being able to earn money off their own names and images since it's not fair for billions of dollars to be made for others OFF OF their names and images and the kids themselves can't even afford to go out for pizza.
BUT, there has to be a better way than this. It hasn't even been a year and it's already so out of control and, in many cases, feeling kinda sleazy and cheat-y, that something is going to need to be done to reel it back in soon or else it actually WILL be the end of even the possibility of even trying to appear in any way fair to the "have nots." It's awful how all this is already shaking out.
What can be done? Seriously.