There’s probably going to be some corporate sponsorships for lesser revenue sports but it will never be anything as much as the money sports are getting. NIL probably will be good for others too but it won’t be close to what popular men’s sports are getting.
I’ve seen some female athletes generate money off some social media platforms though, it would be interesting to see if a third party could help some of our athletes from lesser money sports to manage their social media presence to generate income. YouTube, Instagram, TikTok, etc. Sounds crazy but our social media presence is insane.