OldVol
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Until the contract is published online no one really knows what the terms are for sure or what it will protect, also if a contract is written essentially in bad faith as you have described to serve a prohibited purpose, odds are the contract is unenforceable or illegal itself if challenged.
There is already plenty of law on those kind of shenanigans in nearly every state that has developed because of non-competes and purported exclusive arrangements between doctors and hospitals. Hospitals have been "recruiting" doctors for decades. It would be pretty easy for the NCAA or whoever to look to health care precedent to deal with some of this. I also expect the fair market value of these deals to be seriously questioned at some point. Now you may say "how can they do that, the market is what the market pays"? Again, look to health care and the Stark-Anti-Kickback laws and regulations, there is plenty of precedent for identifying when a group is not paying a fair market value for the services rendered but is actually paying to tie someone to a certain hospital/location.
I am glad we are getting Nico, and hopefully he can put UT football back where it should be before the end of the game, but all of this sucks bad as a whole and is going to lead to all sorts of absurdity many everyday fans haven't even thought of yet. Ultimately, it's going to be the end of the game unless someone with the power to do so, like Congress, steps in and creates a nationally applicable and enforceable set of workable rules. I don't expect Congress to do anything useful though, so it's probably the end of the game.
In regard to value, the college collectives need to point no further than NFL contracts. In regard to the intent of the contract, you may be right. It will be interesting though to see who would have the motivation to bring such a suit. This is why the NCAA needs to drop the fasade and allow the universities to be involved. They are the true benefactors of the deals.