Maybe there are some who are trying to control thought, but for the most part, I see it as just the opposite. I see the moves of the SJWs against companies like Chik-fil-A as trying to make a political statement. I see the loss of ratings for the NFL as retreating from political statements.
Nearly EVERYONE I have heard talk about it have said that they stopped watching the NFL because it's supposed to be a fun retreat from the polarization of America. When it ceased being entertainment and got co-opted as a message board for political divisiveness, they were out.
The liberal SJWs aren't boycotting because Chic-fil-A stopped serving Chicken.
Most former-NFL watchers I talk to aren't boycotting. They just lost interest because it became something they didn't want to watch anymore.
And for the record, I just watched the docu-series "All or Nothing", and I'll watch several Falcons and Titans game next year. I'm not hiding from anything or boycotting anything. If you want to call anyone out, it should probably be someone else.
And ETA... As soon as Twitter lights up with former NFL watchers demanding apologies from someone who posted that they watched the NFL, come talk to me.