This is interesting but certainly not good PR for one of our biggest boosters. This story alone, without any wrongdoing, is certainly not good for business.
I am a defense attorney with a business degree, but I do very little white collar crime. So, I do not review and work with those statutes at all. To me, there is a fine line between criminal activity and civil liability. Certainly, fraud is wrong and most fraudulent activity is criminal. But, it seems that a rebate is a contractual agreement, and if Pilot Flying J wasn't paying full contractual rebates, then why weren't the customers speaking up? If I purchased a product with a $100 rebate and received a check for $50, I would most likely call that company. Now, if they wouldn't pay up, then I would sue. Ok maybe not for $50 but certainly for the numbers that these rebates were for.
Interesting. To me, there is a big difference with this scenario of simply failing to pay the entire amount and deceiving people with something like a ponzi scheme by promising a high return and taking money. But not good nonetheless.