Nerd-Vol
Well-Known Member
- Joined
- Dec 1, 2010
- Messages
- 43,335
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Truecar, like most of these sites is trying to drive hits to their page, where they then load ads.
True cars, so called 'true price' was essentially their opinion. Dealers had to subscribe, otherwise, no matter how competitive a dealers pricing, the consumer would never know. It is basically a way to force dealers to pay and buy market share, and not really help customers. TC's pricing was arbitrary at best.
The customer thinks that TC is working for them, trying to find the 'best deal,' when in reality dealers were simply buying market exposure. In many cases the customers where driven towards dealers not even in their contiguous market, because they had bought that market.
KBB, Edmunds, NADA, provide information, and you can buy ad spots on their page, but they don't direct the customer to select dealers based simply on a dealer paying a fee.
Disappointing to see the issues true car is having. I loved it as a resource.
