HooahVol
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In case anyone missed it the NCAA passed a rule yesterday that would allow athletes to cash in on their names, images and likenesses — and social media accounts — by January 2021. As far as I can tell it will be completely legal now for Ted Russell Ford here in Knoxville (random example) to pay one of our players to shoot a commercial for the dealership. The rule does state the University can play no role in assisting players to get paid but players can hire agents. It seems like this will favor schools in larger markets as their will be more businesses looking to benefit from the association. Actually, a city the size of Knoxville may be just about perfect. Enough businesses to give the kids plenty of money but not so big that professional sports are more important like in Nashville.
Also, I am unsure how the addition of social media accounts plays into this. I do not even pretend to understand the role of social influencers but it seems like the more people view your Tiktok or YouTube post the more money you make. I hope our athletes do not spend all their time trying to create online content versus learning plays.
Also, I am unsure how the addition of social media accounts plays into this. I do not even pretend to understand the role of social influencers but it seems like the more people view your Tiktok or YouTube post the more money you make. I hope our athletes do not spend all their time trying to create online content versus learning plays.