I'm old and gray but I wonder how many university bound (non-athletes) select the schools they apply to based on the hip and witty social media responses.  Probably very few.
     Tomorrow the world will learn via social media the eleven universities a high school junior athlete has narrowed her choices to with a banner.   AND  I do believe that some of her choices will be based on  hip and witty  responses.      I am also confortable that the message that a visiting athlete receives on her official or unofficial visit with the LVs is polished but also authentic.