I understand it, and if I thought that COD was that great of a game, I'd pay the extra.
COD is just a name now and the quality of their content is going down.
Here Is what I gather. The COD diehards are going to get the game and waste the money no matter what the price. The average gamer will rent or gamefly the game and see what the elite experience is about. It will sell copies and i am sure they will make a killing on it. There are too many games coming out this year to make me think this is the one. They may pump all the advertising into it they want, but the extra monthly fee makes it the bust of the year for me.
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MW3 is at 4 times the number of presales compared to BO this time last year. I dont think others see it the same as you. I wouldnt call that "quality of content going down."