I'm a bit surprised we got folks that can't just google "adidas james franklin" and see all the different media outlets running this...
Neither I or Ace just made this up, it's very much the narrative that's out there as to it happening now and not at the end of the season or later. I don't even think Adidas has an issue with Franklin or cares, but as part of the deal to land the brand contract with the school I'm sure they had no issue.
To Adidas they've landed a major university to a 10 year 300m deal...the only contractual difference is that the "cash" amount came with no restrictions. The university is still choosing to fire Franklin and use that cash value to pay the majority of his buyout, but it's coming from the new Adidas deal.