GROK: Did Adidas Drive the Firing of Penn State Coach James Franklin?
Yes, multiple reports and insider sources indicate that Adidas played a significant role in the decision to fire Penn State head football coach James Franklin on October 12, 2025, midway through his 12th season. This came after a shocking three-game losing streak (to Oregon, UCLA, and Northwestern), dropping the Nittany Lions to 3-3 despite preseason national title expectations. Franklin, who compiled a 104-45 record at Penn State including a College Football Playoff semifinal appearance last year, was let go despite a massive contract buyout—estimated at $49.7 million to $56 million, the second-largest in college football history.Key Details on Adidas' Involvement
- Financial Backing for the Buyout: Adidas reportedly committed to covering most or all of Franklin's buyout as part of their new $300 million, 10-year apparel deal with Penn State (set to replace a 30+ year Nike partnership starting in 2026). This financial incentive reportedly made the firing feasible, removing a major barrier for university leadership.
- Timing and Pressure: Sources claim Adidas pushed for a coaching change before the recent losses, viewing Franklin as an obstacle to the program's future under their branding. The deal includes enhanced Name, Image, and Likeness (NIL) resources, which Adidas tied to a "fresh start" for the team.
- Broader Controversy: The switch to Adidas has sparked outrage among some Penn State board of trustees members, who allege they weren't shown full contract details from either Adidas or Nike during negotiations. The university has denied any misconduct.
Official University Response
Penn State's athletic director Pat Kraft praised Franklin's legacy in a statement, calling him a builder of a "national power," but emphasized the need for new leadership. Assistant coach Terry Smith was named interim head coach for the rest of the season. The school vigorously denied irregularities in the Adidas deal process via a statement from trustees.
Public and Media Reaction on X (formerly Twitter)
The rumor spread rapidly on X today, with sports insiders amplifying it:
- A Penn State source told reporter Mike J. Asti (@MikeAsti11) that "Adidas drove the James Franklin firing and [is] why it happened today." @MikeAsti11 This post garnered over 5,000 likes and 400 reposts within hours.
- Users speculated on legal angles, with one noting excitement for Franklin's lawyers if Adidas overstepped: "If there is anything to rumors of Adidas forcing the Franklin firing... I think I’d be pretty excited if I was James Franklin’s lawyer." @SportsHutch
- Others highlighted the buyout funding: "Before you bring up the James Franklin firing, apparently Adidas is bankrolling most of the buyout."