the collectives cannot incentivize like this
the fans can incentivize indirectly buy buying those players' merch (jerseys, autographed memorabilia, Nico pajamas, Squirrel toys, whatever else) whenever they have a great game.
I don't even know if I love the individual deals. My favorite NIL deal is the Texas OL one where they all get a cut. It incentivizes more elite OL to go to Texas because they know they're all going to get a cut of something huge, and it holds them accountable as a unit. I wish we had some OL deal sponsored by Calhoun's or Pilot or whoever else. Load that thing up and it would solve a lot of our problems.