I think COVID & Beer sales are part of the reason for baseball being sold out more often now. Cause most people are willing to get out in the world again...but an outdoor event is likely preferred to an indoor one, and then nothing is better than having a few cold beers on a nice day watching the Vols.
Success is also part of it, but left that out since you're comparing great teams from the 90s to today's teams. MLB games are a blast to be at live, even if you're not a fan of either team. Part of that is being able to sit in beautiful weather enjoying the day and drinking.
coverage. the SECN has put baseball, softball, and other sports out there like never before so the attention it gets is in kind. they have shows, daily, that cover all SEC sports so the average fan that doesn't have any affiliation with the school, o/t being a fan of the football team, gets exposed to the other sports.
i went to TN in the early/mid 90's and i can count on one had how many women's basketball, men's basketball, and baseball games i went to.
women's bball, that's just shame on me. that was our hay day and i just didn't go. men's bball, we sucked. baseball and softball, just didn't care. but the few baseball games i did go to, i had a good time.
but i told my kids the other day....if you put an orange T on it, and we're good at it, i'm for it!! so success matters too. you don't get the coverage in some of those sports if you're' not good at it...so don't mis understand me. it's a combination of all that. but we were good at baseball for a couple years i was there, and attendance or hype was non existent.
plus we were awesome at football, so we weren't as thirsty as a fanbase for winners elsewhere on campus.
after the last 15 years.....TN fans, self included, want winners. period. rubgy, corn hole, hockey, softball, golf, baseball, softball....whatever. we'll take it. and be proud of it.