VolunteerCeltic
Never tell me the odds!
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Lots of discussion about that.
Here's how I would structure an NIL deal to a particular athlete. His deliverables would include having a name, image, and/or likeness value without a particular market (geographic region). You would probably have to offer some kind of minimum "retainer" that prevented the athlete from signing with another group for some specified period and terms. So what you would see is maybe a $300K annual payment (like he's apparently getting now) with opportunities to represent the client companies working with Spyre IF your NIL value warrants it. Pretty obviously if he doesn't play for UT and doesn't perform well then the variable pay won't be there.
I don't think that Spyre is handing out money and saying "we hope you consider playing at UT". I think they have provided themselves with some contractual protection that goes well beyond that.
I would think they would have a contract that is signed by both parties that outlines expectations for monetary payments. But, there needs to be an oversite of the whole NIL process