I am nonreligious, but the thought that Christians eat at CFA because of CFA's values is insane to me. Are there times when people buy a product because of that company's values? Yes, especially when those values are being questioned or attacked (Goya, CFA, etc.). At the end of the day, idc what a company's values are. As long as their product has a perceived worth to me that is equal to or more than the money they are asking for in return, I will buy it. That is a rational decision. Are some people willing to make irrational decisions solely to support/promote their values? I am sure there are. But I would say that is a very minimal portion of CFA consumers. At the end of the day, they have decent food and good service. Decent enough for me to buy it once a year and good enough in perception to others for them to want it every day.