Jamey Chadwell owned the conversation on Saturday night, as his Coastal Carolina Chanticleers holding on to beat BYU 22-17 in a thrilling last-second victory to cap an amazing week of only-in-2020 circumstances. CCU, 10-0 for the first time in school and Sun Belt Conference history, whipped up an ad-hoc statement that stole college football’s attention on an otherwise forgettable weekend. And then South Carolina hired Shane Beamer as their next head coach.
Is Beamer – a career assistant late of Oklahoma and formerly of the Gamecocks, Georgia and Mississippi State, as well as son of Virginia Tech legend Frank Beamer – a worthwhile response to Carolina eating Will Muschamp’s $13 million buyout amidst a recession? Would Chadwell, a sitting head coach who turned an FBS version of an expansion franchise (founded in 2003, FBS in 2017) into a fresh new Group of Five monster, be a better or more deserving pick?
The former is impossible to gauge, the latter is a road paved with dangerous logic. This industry is not, nor has it ever been, a meritocracy.
In the Nick Saban era of the Southeastern Conference, you can drop almost every head coaching hire into one of two buckets: a Chadwell or a Beamer. A Chadwell is an outsider, with schematic or cultural bonafides that an athletic director and/or booster corps believes will translate successfully to the SEC. A Beamer lacks the head coaching experience and can’t boast a proven working system, but has knocked around the league long enough to know its hidden politics and what it takes to make the SEC’s signature blood sausage, i.e. recruiting.
Sam Pittman is a Beamer. Eli Drinkwitz is a Chadwell. Jeremy Pruitt and Kirby Smart and Matt Luke are Beamers, Joe Moorhead and Butch Jones and Kevin Sumlin are Chadwells. Sometimes you can be both (Jimbo Fisher had league “experience” and a complete head coaching brand by the time he got to College Station, and in a scratch-and-dent sort of trajectory; so did Lane Kiffin when he got to Ole Miss), or become both (Dan Mullen was a Beamer when he got to Mississippi State and a Chadwell by the time Florida hired him).
It’s not important to figure out which is better. I’m not even sure that’s possible. The point of the exercise is that these two ideas of a man — a promising young head coach with a new idea, or an already accomplished doer of dirt in the SEC — are often mutually exclusive, and often the decision makers at schools like South Carolina choose to hire one and hope the new coach fills out his staff with the other kind.