I think that's always been the point. Tennessee could have gone for a coach like Banghart who had more "street cred", but chose to stay in the family. The fact that Courtney, Vic, and Niele are recruiting well right off the bat and Kellie is needing time to build her reputation before she can get the attention of top recruits is what happens when you go for an unproven name vs. a big (or big-gish) name.
If Kellie can get Tennessee playing to their potential with the talent she has this year (and until Horston graduates), then I think the recruiting successes will come. But no one is gonna sign up to play for her based on her name from the get-go...unless they were already a Tennessee lean.