The university is not bankrolling anything with proceeds from the FL boy's shirts. After covering costs, profits are being donated to STOMP Out Bullying. The boy retains the copyright to his design. UT isn't trying to weasel away rights or make money off of him or his sad experience. The boy is a minor, so UT coordinated everything with his family and it's all being handled legally according to their wishes.
It's a shame that some uninformed media person tries to spin a good deed as a money grab. There's really no reason to be uninformed. One call to UT Media Relations would have provided the facts to any media person bothering to check. Call Tyra Haag at UT,
@David Ubben. If you don't know her, you should.